You know how important state change is in influence and NLP, right? And how the most influential members of society–people like politicians, musicians, actors, etc. are the greatest state changers and can change the emotional states of large groups of people at the same time?

No matter what your occupation, you get the greatest results by changing someone’s state. If you are a sales person, you get the best results by inducing prospective customers into buying states; lawyers can get juries into compassionate states; comedians get audiences into states of humor (obviously). And the list goes on…

Continue reading “Covert Hypnosis Pattern: State Elicitation” »

I discovered a technique that op-ed writers use to get readers to start thinking in the direction they want them to go. I was almost ready to discount it when I realized how powerful it really is to “directionalize” someone’s thinking.

Here’s the pattern:

Continue reading “The Power of Simplicity” »

A person could read this article and have an incredibly useful tool of influence. This pattern was used a lot by Milton Erickson in his therapy sessions. It’s a gentle way of making suggestions, and you’ll find plenty of uses for it in your everyday conversations and writings.

Half Life Framing (to increase sales)

The Counter Example is a powerful form of reframing. This is where we try to find an example from someone’s past in order to show that their limiting belief isn’t as generalized as once thought. Counter Example reframing relies on a person’s past experiences to bring them into a more empowering or useful state. A [...]

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The Minimalist Guide to the NLP Meta Model

For anybody interested in NLP, the Meta Model is an incredible tool and is often the first thing taught on NLP certification courses. It’s ideal in clarifying thinking, deframing limiting beliefs, and showing how a person’s thought processes are affecting his or her behavior. Problem is, it can be quite complicated to master. A few [...]

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The Answers to Your Top 6 “Handling Sales Objections by Customers with NLP” Questions

“You know what an objection really is? It is your client begging you to tell you more.” ~ Tom Hopkins Many times my inbox gets flooded–especially after I send out a newsletter–with questions about why my subscribers’ websites or print ads aren’t selling. They often ask me to take a look. People want to know [...]

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NLP Presupposition #32: Negative Declarations

After you read this article in its entirety, you’ll have another incredibly useful pattern to influence and sell. We talked about the importance of using presuppostions for implanting ideas into people’s minds without them being aware of it. And we also talked about the original 29 presuppositions discovered by Bandler and Grinder when they were modelling [...]

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NLP Presupposition #31: Adverbs of Certainty

As you probably know, presuppositions are a fantastically potent tool in your verbal persuasion tool box. Presuppositions are indirect language patterns that must already be accepted as fact for the statement being made to be true or make sense.

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Covertly Creating Desire

I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say, an eager want. This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big [...]

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If you aren’t using identity psychology in your marketing, you are going to be disappointed in your results…

On this blog and in my ebooks and newsletters I constantly tell you that appealing to a person’s identity—of who they are, who they want to be, or who they don’t want to be—is one of the strongest ways to persuade someone. If you are having difficulty persuading people to buy from you, take your [...]

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