Finally available: Listening to this recording you will discover how YOU can get people to buy from you using the latest neuro-marketing techniques (and a couple of oldies with new twists). Get the audio here.

Here’s a technique you can use to alter someone’s personality. It’s called, “Embedding a Part.” It’s quite easy to use and very effective.

If you have done any studying of NLP, you would have come across the concept of internal “parts.” These parts can affect your mood, beliefs and behavior. Parts can be good or bad (depending on the meaning you give them). So on the positive side, you can have a creative part of you, a confident part of you. On the negative side, you might have a shy part or an anger part.

What sort of part or parts would you like to give somebody else? How about Confidence? Intelligent buyer? Fascination? Connection? There must be hundreds of different parts you can use.

Continue reading “Generating Useful Parts in People” »

If you think that just stringing a bunch of NLP language patterns together (A.K.A. “stacking”), you will be able to persuade somebody to your point of view or action quickly and easily,…

You’d be quite wrong. In fact, what you need to do—and here is where NLP language patterns can help immensely—is to change a person’s emotional state.

And one great state to elicit in somebody is EXPECTATION.

Expectation is the anticipation of an experience that is going to occur in the future.

Continue reading “Creating Great Expectations in Your Prospects” »

Creating Hypnotic Persuasion Scripts

You can make your advertising, presentations, emails, conversations, and cold calling scripts more persuasive by stacking NLP language patterns together. What we’re doing is a thought process—leading your targets through various mental states that would lead to your outcome. Here are the steps needed to make your own hypnotic scripts. First, decide on your outcome; [...]

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Awareness Patterns: Putting Ideas Into People’s Heads

In this post, I’m going to show you how to use one of the most powerful language patterns in existence. Despite its potency, not too many advertisers (or NLP practitioners, for that matter) know about it. But others do… Have you ever noticed how controversial media outlets (newspapers, TV news,  left or right wing websites, [...]

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Alternative Assumption Technique

Here’s a great pattern to be used at the end of a longer sales presentation (whether in a sales letter, video, or in person). You can start to close the sale by using this pattern: “I guess I’ve (we’ve) covered just about everything. The only question that remains is how soon you’ll be enjoying (PROMISE/BIG [...]

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Get Prospects to Observe Your Point of View

I have an interesting and useful language pattern for you today. It’s an Ericksonian language pattern that can be used in a variety of ways: ♦ It can presuppose they are going to experience your solution soon… ♦ It can presuppose they will experience a negative state unless they do as you say… ♦  It [...]

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Use the Outcome-of-the-Outcome Frame in Your Ads

When we apply NLP in therapeutic interventions, and after we use a “technique” (Swish, Anchoring, etc.), we often add–as the last few steps–a Test and a Future Pace. With a test, we bring back the triggering behavior or thought and see if what we did works. For example, if we are using the Visual Squash [...]

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Conveying Authority and Social Proof (even if you have none)

Here’s a language pattern that is useful if you are just starting out in a business, you have a new product you would like to market, or you would just like to add more force to your advertising, presentations, or sales pitch. As you probably know, from Cialdini’s book Influence: The Psychology of Persuasion that [...]

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Chunking Up, Down and Sideways to Make Your Message More Persuasive

In NLP we have something called “Meta Programs.” These are filters that determine how you perceive the world around you. They have a major influence on how you communicate with others and how you behave. There are many types of Meta Programs (about sixty), but some are more powerful than others. The one I like [...]

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