If you think that just stringing a bunch of NLP language patterns together (A.K.A. “stacking”), you will be able to persuade somebody to your point of view or action quickly and easily,…

You’d be quite wrong. In fact, what you need to do—and here is where NLP language patterns can help immensely—is to change a person’s emotional state.

And one great state to elicit in somebody is EXPECTATION.

Expectation is the anticipation of an experience that is going to occur in the future.

Continue reading “Creating Great Expectations in Your Prospects” »

You can make your advertising, presentations, emails, conversations, and cold calling scripts more persuasive by stacking NLP language patterns together.

What we’re doing is a thought process—leading your targets through various mental states that would lead to your outcome.

Here are the steps needed to make your own hypnotic scripts. First, decide on your outcome; what do you want this person to do or experience? Then…

1. Ask a provocative question. This serves two purposes. One, it attracts your target’s attention, and two; it presupposes what could happen to your target.

Continue reading “Creating Hypnotic Persuasion Scripts” »

In this post, I’m going to show you how to use one of the most powerful language patterns in existence. Despite its potency, not too many advertisers (or NLP practitioners, for that matter) know about it. But others do…

Have you ever noticed how controversial media outlets (newspapers, TV news,  left or right wing websites, etc.) can use language to sway a very large group of people to their point of view? Would you like to know how you too can use the very same patterns?

One of the ways they do that is using awareness patterns that puts ideas into people’s minds that they probably weren’t even thinking about. Very potent.

Here are some frames you can use to increase awareness and start sowing idea seeds in somebody:

Continue reading “Awareness Patterns: Putting Ideas Into People’s Heads” »

Alternative Assumption Technique

Here’s a great pattern to be used at the end of a longer sales presentation (whether in a sales letter, video, or in person). You can start to close the sale by using this pattern: “I guess I’ve (we’ve) covered just about everything. The only question that remains is how soon you’ll be enjoying (PROMISE/BIG [...]

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Get Prospects to Observe Your Point of View

I have an interesting and useful language pattern for you today. It’s an Ericksonian language pattern that can be used in a variety of ways: ♦ It can presuppose they are going to experience your solution soon… ♦ It can presuppose they will experience a negative state unless they do as you say… ♦  It [...]

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Use the Outcome-of-the-Outcome Frame in Your Ads

When we apply NLP in therapeutic interventions, and after we use a “technique” (Swish, Anchoring, etc.), we often add–as the last few steps–a Test and a Future Pace. With a test, we bring back the triggering behavior or thought and see if what we did works. For example, if we are using the Visual Squash [...]

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Conveying Authority and Social Proof (even if you have none)

Here’s a language pattern that is useful if you are just starting out in a business, you have a new product you would like to market, or you would just like to add more force to your advertising, presentations, or sales pitch. As you probably know, from Cialdini’s book Influence: The Psychology of Persuasion that [...]

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Chunking Up, Down and Sideways to Make Your Message More Persuasive

In NLP we have something called “Meta Programs.” These are filters that determine how you perceive the world around you. They have a major influence on how you communicate with others and how you behave. There are many types of Meta Programs (about sixty), but some are more powerful than others. The one I like [...]

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Assumptive openings to get the sales ball snowballing

How would you like people to accept a statement from you more readily? Obviously, you do because you’re studying language patterns and you are the type of person who wants to increase the quality of your life. This pattern is called the “Assumptive Opening” because you start off using an adverb that implies agreement… then [...]

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The Illusions of Choice technique

I’d like to show you what some people consider one of the most powerful persuasion techniques. In Ericksonian hypnosis we have a language pattern called Double Binds that are statements that offer two or more choices that are in fact the same choice (“You may want to go into a trance now or in the [...]

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